About Etna Maar
Etna Maar
Etna Maar was founded in 2005 in Croatia by Andrijana Subotić Pjajčik, a fashion designer known for her distinctive creative vision. The brand reflects a refined approach to fashion, combining thoughtful design, contemporary style, and a strong sense of individuality.
20 Years of Creating Collections for Global Markets
With 20 years of experience in creating collections and exporting to European and American markets, the brand continues its journey from Vienna, Austria, beginning in 2023. Building on a strong foundation of craftsmanship, creativity, and international experience, it remains committed to delivering distinctive collections for customers around the world.
Welcome to Etna Maar, where avant-garden fashion meets Viennese artistry. Our journey began with a spark of inspiration to create clothing that transcends the ordinary, blending innovative designs with timeless elegance. We are driven by a passion for pushing boundaries and redefining the future of fashion.
At Etna Maar, our design philosophy can be described as "sculpting the future." We believe in creating avant-garde pieces that are not just clothing, but wearable art. What sets our style apart is the harmonious blend of unconventional silhouettes, innovative materials, and meticulous craftsmanship, resulting in a unique and recognizable aesthetic.
We believe great design should feel clear, purposeful, and effortless. Every decision begins with the people who will use the product, space, or service, balancing their needs with practical goals and lasting value. We simplify complexity, focus on meaningful details, and create solutions that are both visually refined and easy to use. Rather than following trends for their own sake, we design with intention—building flexible, thoughtful experiences that remain relevant over time. Our process is collaborative, transparent, and grounded in the belief that the best results come from combining creativity with clarity.
Our ideal customer
Our ideal customer is a visionary—someone who embraces individuality, values artistic expression, and seeks to make a statement through their wardrobe. They are confident, creative, and driven by a desire to stand out from the crowd. They appreciate the craftsmanship and innovation that goes into each Etna Maar piece, and they aspire to express their unique identity through fashion.
Core values
Etna Maar is driven by a set of core values: Innovation, Artistry, and Individuality. We are committed to pushing the boundaries of fashion through groundbreaking designs and meticulous craftsmanship. We want our brand to represent the courage to express oneself, the appreciation of art in all its forms, and the celebration of unique identities. We strive to empower our customers to make a bold statement and embrace their true selves.
